At the heart of Austrian winemaker Hannes Reeh’s philosophy is a commitment to simple enjoyment for everyone. This simplicity was reflected in the corporate design during a major brand relaunch. The packaging was minimally changed to preserve its recognizable ornaments, while the brand was emotionally enhanced with images and text. The Unplugged X wine received additional labels to highlight its specialty, and the subbrand Vom Reeh (From Reeh) was created for other products like Verjus and juice, with distinct labels featuring grape-like ornaments.

w/ moodley
Creative Direction: Volkmar Weiss
Text: Matthias Alber
Photography: Aaron Jiang, Daniel Gebhart de Koekkoek, Clemens Schneider
Illustration: Dennis Mujakovic
Project Management: Marlies Aringer, Julia Müller