Blatt & Dorn offers extensive knowledge on wild plants, herbs, well-being, natural cosmetics, healthcare and nutrition both online and offline. Founded by Valerie Jarolim, agricultural scientist, herbal educator, blogger and author, Blatt & Dorn has grown significantly since its founding in 2014, particularly on Instagram. The goal was to create a holistic brand design that refines and professionalizes the brand, and to develop a distinctive visual language to differentiate its high-quality content and products from competitors, and confidently position itself in the social media landscape. A clear content strategy and a unified aesthetic were also developed for social media.

w/ Marie Mohnl
Text: Matthias Alber, Valerie Jarolim
Video: Andreas Felber
Photography: Johanna Jaksch, Daniel Jarolim-Hobelsberger

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